Smart technology is changing everything from the homes we live in to how our cities are managed. Technology has transformed the lives of many people based on the way it has changed their way of doing things. Long queues at the front desk during peak seasons are quite distressing for guests.Would you like to wait for a room key when you’re all jet lagged? With the progress of technology accelerating rapidly, many guests demand and expect the very latest the digital world has to offer. Say goodbye to the breakfast buffet and room service and get ready for kiosk check-in and lots of space in the elevators. Through social media, guests and potential guests can share experiences with each other and exchange information on room rates, hotel amenities, and more. Just as smart EMSs enable hoteliers to monitor, track and optimize energy consumption,... 3. Smart thermostats and occupancy sensors can monitor and respond to fluctuations in occupancy. More importantly, we can expect solution providers who can guarantee data protect to dominate their market segments. Online Reputation. Technology seems to impact our lives in almost every way imaginable, and many industries are extremely dependent on technology. On average, 13 percent of smartwatch owners ages 18 to 34 are “much more likely” to book a hotel with smartwatch technology than one without. A hotel’s online ratings can not only help predict future bookings, but they offer owners valuable insight into how well a property delivered on guest expectations. This is saving costs from printing environmentally harmful plastic keycards and its eliminating the hassle of managing keycard inventory that is prone to loss and demagnetization. As we move toward 2020, we can expect to see more hotel properties leveraging a variety of smart tech to reduce operational costs, improve guest experience and exploit new sources of revenue. Digital technology is making its way into every aspect of the industry: hotel operations, guest services, communications, revenue management, distribution, CRM and marketing. PoS is the most common form of information systems used in the Hotel industry. The most obvious manifestation of information technology in the hotel industry is in the bookings. Photo credit: Verdant Environmental Technologies, HOTEL OPTIMIZATION PART 2 | Now Available On-Demand. In recent years, we’ve seen massive data breaches that have literally put hundreds of millions of consumers at risk—like Equifax and Target.”. From the benefits of OpEx expenses on the bottom line, to software integration options, and new innovations coming from emerging technology, cloud communications offers hotels opportunities for back office efficiency with low technology acquisition costs. exclude terms. Currently, the internet is that place. The internet has helped to make it easy to access information. It can be deployed from the cloud, or on Windows, Android, iOS devices, and SaaS platforms. It is not surprising that this industry is ranked among the best performing industry around the world. A single leaky toilet can cost as much as $840 per year. Let’s take a look at some of the most impressive properties already using awe-inspiring features to wow their guests. Virtual reality technology in the hotel industry allows guests to make better decisions by knowing what to expect during their stay. Today more and more hotels are offering guests room access via their smartphone app. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. The hotel sector struggles to attract back guests amid an ongoing pandemic, but new technologies are helping alleviate common concerns and improve operations overall. Social media also allows visitors to rate the services and post reviews of hotels and hotel services online. At the end of the guest stay, travelers can enjoy a seamless self-check-out experience that also allows them to arrange for their preferred transportation to their next destination (whether it be taxi, airport shuttle or a ride-sharing service such as Uber or Lyft), further saving on labor costs. So rather than waiting for a component to break down before being serviced or replaced, IoT technologies are enabling engineering staff to predict maintenance needs based on system usage, prevent system failures and reduce the costs of operating a faulty system. • According to Cloudbeds, “Big data is great when you can use it to take action—whether that’s tackling a new market segment or adjusting your rate plans to compete against your competitors. According to a recent survey conducted in 2013 entitled “Worldwide Social Network Users,” nearly 25 percent of the world’s population uses some form of social media regularly. They expect from accommodation properties the same innovation delivered by brands they use in their daily lives, as we wrote previously. But, today we are very happy to enjoy a plethora of solutions that range in features and pricing models to fit any type of hotel or lodging accommodation. Hotels have brought about a different outlook to check-ins and check-outs. It’s important to use this technology to tell an engaging story to ensure guests enjoy the experience and give preference to your hotel over others. Indeed, many home food-delivery apps already offer a similar experience, sending push notifications to frequent users at their preferred ordering times on their preferred days. Please enable Cookies and reload the page. Hotels now can use smart sensors and hotel apps to allow guests to reserve parking spots in advance of their visit and to have their space assigned upon arrival. The energy savings from Internet of Things technology is not limited only to heating, ventilation and air conditioning systems. Likewise, smart energy-management systems use sophisticated machine-learning algorithms to continuously analyze historical thermodynamics, local weather patterns and peak demand loads to optimize energy consumption in real-time, all year round. Indeed, the Chatwal Hotel saved around $124,255 in the first year alone. 10 ways smart technology is reshaping the hotel industry 1. A combined 37 percent of respondents are at least “moderately likely” to choose a hotel with lobby technology, such as touchscreens and … Smart occupancy sensors will also help hotels push menu notifications to smartphones at optimal times when the guests are in their rooms. No hotel can operate without guests, and for that reason, hoteliers can expect to see smart technology further shape guest experiences and expectations. Five technologies in particular—service automation, fixed mobile convergence, location-based services, connected meeting rooms, and chatbots and mobile apps—are poised to change the guest experience and create areas of opportunity for hospitality locations to become differentiators and innovators in an already technology-centric industry. At hotels that remained open, employees who could work from home were encouraged to do so: revenue managers, sales managers, and even general managers. Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications. S ome hotels manage to get a step ahead, delivering guests superior luxury or innovation – and sometimes both!. Hospitality and tourism industry is one of the sectors that have witnessed greater changes brought about by technology. These 10 trends are just the beginning. Any hospitality busine… Reviews and social media can have a ne… But with big data comes big responsibility. Data opportunities of smart technology offer hotels a more complete picture of their guests than ever before. Already, we are seeing examples of its role within the travel and tourism industryand this is only going to increase. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis. Enclose phrases in quotes. One the fastest growing tools for internet marketers today is social media. In simple terms, a robot is a While current technologies employed in hotels is adequate the industry still has a … Technology has become critical to attracting and retaining hotel guests, and today that means investing in a wide range of solutions that create immediate and personal engagement. They can also significantly increase the resale value of a hotel. Hotel properties are now spending more than ever on new technology to enhance the guest experience, within the guest rooms themselves and even behind the scenes for backend operations. A recent industry research conducted by professional services company Deloitte concluded that smart technological solutions are the new normal. AirBnB is the most well-known in this sphere, but competitors are popping up and growing all around the world. All rights reserved. Comparatively, computers and technology are newcomers and using technology to streamline the processes of assigning cleaning schedules and tracking employees has only happened recently. 6 Ways Hotels Can Use Technology to Improve Guest Experience 1. Business in the Age of COVID-19 COVID-19 hit the hotel industry hard. These are the benefits of technology, but there are downsides as well. Technology continues to shape our daily lives, even within the realm of hospitality. • In the hospitality and sales verticals, technology innovations, including customer relationship management (CRM) platforms and point-of-sale (POS) tools, have come a … Performance & security by Cloudflare, Please complete the security check to access. Just as smart EMSs enable hoteliers to monitor, track and optimize energy consumption, predictive maintenance allows them to use sensor data to identify wasteful or hazardous trends and alert maintenance staff before a given issue escalates into a much costlier one. Nowadays, hotel guests who travel with devices such as phones, tablets and computers no... Digital conference facilities. Technology has played a substantial role in achieving economic growth by garnering economic means for consumers to travel. This Monkport software entails a host of features aimed at automating hotel management. There are various versions that are also used by the Front office of the Hotel and the Housekeeping department. Other smart technologies such as customer surveys, smart loyalty-program management and smart hotel management will play a bigger role in how hotels operate in 2020 and beyond. Predictive Maintenance Smart energy-management systems can reduce hotel energy costs by up to 20 percent and generate some of the fastest payback periods in the industry (between 12-24 months). Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. Reproduction in whole or part is prohibited. The opportunity is in the data. Marketing professionals are trained to follow the money, and this means engaging customers where they naturally congregate. ET When discussing robots and their uses, it is important to first establish what they actually are. The augmentation and contribution of air travel as a means of transporting tourists to different locations is an important contribution of technology to the hotel industry. In just a few years, hotel technology that is considered cutting edge today will be standard operating procedure. © 2020 Questex LLC. Technology is paramount in the success of Hospitality and tourism industry regardless of having some flaws as evide… For instance, when the Chatwal Hotel in New York retrofitted approximately 1,300 lamps in the hallways, common areas, and 80 rooms, it saved more than 410,000 annual kilowatt-hours, equating to a 90 percent reduction in lighting energy consumption. These notifications can even include personalized suggestions based on past orders. The Economic Downturn’s Impact on Women: A Shecession COVID-19 has upended lives around the world, but the economic downturn has disproportionately affected women. Here are five viable technology solutions that can help hotels serve their guests better and personalize the experience: 1. The modern travel guests are keen technology users. Similarly, some online management platforms continuously collect data related to HVAC runtimes for each unique room and assigns them efficiency ratings. This rating is an indicator of how quickly a room can be heated or cooled back down to the guest’s preferred temperature and provides engineering teams with critical alerts when HVAC equipment needs attention. Online Bookings. The most apparent manifestation of technology in the hotel industry is hotel bookings. Smart hotel technology offers a variety of cost savings and revenue opportunities, and it is enabling hotel owners to reach new levels of profitability. Mobile. Smart energy savings aren’t just wild speculation. For instance, IoT technology can be used in hotel rooms to provide customers with a device that connects to everything f… However, the biggest concern around big data and the necessary data harboring is the safety around it. Features like the room-booking and request service are completely customer-focused and encourage optimum relaxation and communication, which should make for a perfect hospitality experience. Great article, nice to see the hotel industry adopting technology and investing in improving security for this technology. Technology in the hospitality industry – exploring the very latest trends Wi-Fi infrastructure overhauls. Smart Energy Management Here are 10 ways in which smart technology will be reshaping the hotel industry in the very near future. Homeowners and investors alike are finding ways to utilize technology to rent out their properties to create passive income streamswhile providing visitors to their area an alternative to hotels. One of the main benefits of smart technology is how it aggregates data and makes it actionable. Technology has a great positive impact on both the efficiency of hotels and guest satisfaction. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. John Attala is the marketing director for Verdant Environmental Technologies, a provider of energy-management solutions for the hospitality industry. A variety of new tech will be used, but collectively they allow hotels […] As of July 2017, Airbnb had over 150 million users worldwide, and JustEat had 17.6 million active users. 3 Speen Street, Suite 300, Framingham, MA 01701. One of the most exciting emerging travel technology trends is the Internet of Things (IoT), which involves internet-based inter-connectivity between everyday devices, allowing them to both send and receive data. Smart thermostats and occupancy sensors can monitor and respond to fluctuations in occupancy. With rising expectations, surprise and delight has been replaced by expected and assumed. Not only can guest data be used to help better accommodate guest needs, but in conjunction with occupancy sensors, it can also be used to automate guest interactions throughout their stay, reducing both friction points and labor costs. By monitoring water lines with smart, low-cost IoT-enabled water meters, hotels can see a return on their water consumption in about four years. Similarly, partnerships between hotels and technology companies are going to help the industry build a trusting relationship with their customers. Generally, it’s used to manage reservations, front desk operations, guest experience, and employee management. 10. Today’s customers are highly knowledgeable and see through marketing pitches instantly. We’re still hearing that blockchain technology has the power to revolutionize the hospitality industry, from payments to loyalty programs, supply chain management, and more. Foodie and hotel apps, as well as the likes of Deliveroo, are becoming the new big thing in the catering and hospitality industry. As the price point of big-data solutions makes them more accessible to medium-sized segments of the hotel market, we can expect to see more hotel owners adopt and invest in them. That’s when innovation can really do wonders. Just as smart HVAC systems use occupancy sensors and machine-learning algorithms to continuously analyze demand load patterns and optimize HVAC energy consumption, smart lighting systems similarly allow hotels to set preferred lighting times, track occupancy patterns and improve overall lighting energy consumption throughout the year. 2. Another way to prevent getting this page in the future is to use Privacy Pass. It's a no-brainer for new, small properties, but even large hotel corporations are investigating how cloud technologies might … In this way, smart technology will continue to make it possible for hotels to predict and personalize several guest services based on previous visits and aggregated guest data. You may need to download version 2.0 now from the Chrome Web Store. Hotels that leverage data insight are the ones that will continue to succeed in the face of increased competition from Airbnb. Add to that the cost of water damage that occurs until the leak is detected. 10 ways smart technology is reshaping the hotel industry, John Attala, Verdant Environmental Technologies, How smart technology is influencing the guest experience in 2020. Your IP: 217.160.93.150 Before hotels can deliver on a smart guest experience, they must bring guests through the door; that’s where smart marketing comes in. 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